Known for its sun-drenched beaches and vibrant tourist scene, the coastal city of Rimini has undergone a remarkable transformation. Once a lively destination for partygoers and beach lovers, Rimini is now embracing a cultural resurgence, blending its rich history with modern development.
Federico Fellini, the iconic filmmaker, was born on the Adriatic shores of Rimini in 1920. Though much of his celebrated work, such as La Dolce Vita, was set in Rome, his hometown left a lasting impact on his creative vision. Today, Rimini continues to draw inspiration from Fellini’s legacy, with his birthplace playing a central role in the city’s ongoing evolution.
A Rich History and Post-War Rebuilding
Rimini’s transformation from a peaceful fishing village to a bustling resort town began long before the 20th century. By the mid-1800s, it was already known for its golden beaches, attracting tourists from across Italy and beyond. The opening of the Grand Hotel Rimini in 1908 elevated the city to a luxurious seaside destination. However, it was not until the post-World War II period that Rimini became a vibrant hub of Italian beach culture, drawing millions of visitors throughout the 1980s and 1990s.
But the boom came with its drawbacks, as the city’s focus on mass tourism led to overcrowding and environmental strain. The term “Riminizzare” – used to describe the exploitation of a location for tourism’s benefit – emerged to reflect the challenges that Rimini faced.
A Vision for the Future
Recognizing the need for change, Rimini has launched an ambitious 20-year plan to revitalize the city by 2027. The city’s historic core, once overshadowed by its seafront, is now undergoing a cultural renaissance. Monia Magalotti, a local guide, highlights the recent transformation of the 15th-century Castel Sismondo, which now houses the Fellini Museum. The museum explores the director’s cinematic vision and the deep connection between his work and the city. The surrounding Piazza dei Sogni, once a neglected traffic area, has been converted into a vibrant cultural space filled with galleries, cafés, and restaurants.
“It was just a parking lot before. Now, it’s a place for both locals and tourists to relax and enjoy the arts,” says Magalotti.
Rediscovering the Heart of the City
The cultural revival extends to other parts of the city, including the Piazza Cavour, which served as the backdrop for several scenes in Fellini’s films. Rimini’s Roman roots are also visible throughout the city, with historic landmarks such as the Arch of Augustus and the Tiberius Bridge standing as reminders of its ancient past. The nearby Borgo San Giuliano, once a humble fishing district, now boasts colorful murals depicting scenes from Fellini’s films, adding a creative flair to the area.
At the marina, Rimini’s iconic beach clubs, once notorious for their wild parties, have been replaced by more family-friendly attractions, although they still draw millions of visitors annually. Today, the city attracts around seven million tourists each year, with a significant number coming from Italy and Eastern Europe. Efforts to attract a more diverse range of visitors outside the peak summer season are already showing promise.
Embracing Sustainability and Modernity
As part of its reinvention, Rimini has focused on improving sustainability and accessibility. The city now boasts over 130 kilometers of cycle paths, including a scenic 15-kilometer route along the seafront. Andrea Manusia of the Emilia Romagna tourist office points to the new seafront park as an example of the city’s modern vision. The park, which features lush greenery, pedestrian paths, and scenic spots, connects the city to the Adriatic coastline, offering a more relaxed and environmentally conscious experience for visitors.
“These changes are part of our plan to make Rimini a city for the future,” says Manusia.
Culinary Delights and Local Heritage
Rimini’s culinary scene is also a testament to the city’s evolving identity. At the Mercato Coperto di Rimini, local vendors offer fresh seafood, including prized mantis shrimp and clams, which are staples in the region’s cuisine. Patrizia, a local chef, shares her passion for Rimini’s traditional dishes, such as piadina flatbread and strozzapreti pasta, which is said to have been named in revenge for an oppressive priest. Patrizia’s cooking classes, which begin with a tour of the market, showcase the region’s rich culinary heritage.
For those interested in wine, the Rimini Wine Route offers a taste of the region’s renowned Sangiovese and Trebbiano varieties. Giacomo Bianchi, a third-generation winemaker, offers a personal introduction to the wines of Podere dell’Angelo, a family-owned vineyard near the city. His wines, inspired by Rimini’s coastal landscapes and Fellini’s cinematic world, reflect the area’s unique blend of tradition and innovation.
A New Chapter for Rimini
As Rimini looks to the future, it remains deeply connected to its past. The city’s evolution from a bustling beach resort to a cultural and sustainable destination highlights its resilience and adaptability. With the Fellini Museum, enhanced public spaces, and a focus on sustainable tourism, Rimini is positioning itself as a forward-thinking city while honoring its storied history.
“I’m proud of how Rimini has evolved,” says Bianchi. “It’s still la dolce vita, but in a more balanced way.”
As the city continues to evolve, it seems that Rimini’s best days are yet to come.
